Social Copywriting
Client: BOTOX Cosmetic
I joined Big Spaceship for a short term assignment supporting copy for their pharma client, BOTOX Cosmetic. I worked with creative directors, designers, and account managers, writing captions and on-image copy for TikToks, Instagram Reels, Instagram Stories, YouTube Shorts, as well as a script for a Spotify ad.
Dashlane is a password/credential security firm that protects passwords, monitors suspicious activity such as hacking or phishing, and developed passkey technology. They also partnered with Google and Amazon on the occasional marketing campaign. My role was to provide social copy as well as guidance for in-house copywriters, as well as facilitating engagements between Dashlane and users, including collaborations with Google.
Medscape is a medical education company that offers education credits for healthcare professionals in various healthcare specialties including cardiovascular health, respirator health, mental health reproductive health, and many others. In thise role, I wrote social captions for hundreds of social posts and published content across numerous channels, up to 100 posts per month.
Clients:
Urban-X
The Bellslip
Mobius MD
Partnered with BerlinRosen to write social pots for a variety of clients, ranging from Startups, medical, to real-estate. Channels ranged from Facebook, Twitter (X),and Instagram.
Urban-X
Urban-X was a startup accelerator managed by MINI and this accelerator specialized in startups that were making changes for good, from environmental causes, to improving city life, etc. Some of these sgartups included Wiseair, an air equality startup, FabBRICK which specializes in transforming textile waste into decorative building materials, among others.
Mobius MD
Mobius MD is a medical transcription app for physicians with the goal of saving hours of time by offering an efficient medical dictation tool. In this role I made an effort to understand the tool, how it could be used by physicians, understand how to communicate effectively to physicians, and then write social posts for those physicians.
The Bellslip
The Bellslip is a luxury apartment building located in Greenpoint, Brooklyn. The goal is to call attention to the building’s amenities while also promoting the neighborhood in the surrounding area.
Wipro Limited is a global IT and business consulting firm headquarted in India and owns various US agencies including Designit. Wipro partners with other large technology firms including Microsoft and Amazon. The work here involved writing about technology including AI, Machine Learning, and the general digitization of various industries. Channels focused heavily on LinkedIn and Twitter (X).
View more samples here: https://bit.ly/4brqLab
Areas of focus:
Copilot AI Announcement
UX Design
I served Microsft in various capacities. Most recently, I partnered with Edelman to engage with users during Microsoft’s annual flagship event, Microsoft Ignite 2023, the year that Microsoft announced Copilot as well as various other AI tools. My focus was to surprise and delight, engage with hundreds of users and atendees at the event. During this time, I also monitored comments during CEO Satya Nadella’s keynote speech livestream. Those engagement efforts resulted in Microsoft’s products and hashtags to trend on Twitter’s front page.
Prior to that, I worked with Microsoft to engage with the UX design community, sharing information, amplifying blog posts and events.
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